Frankie Turner - KFC
Capturing the “Bucketverse”…!
We're delighted to share Frankie Turner's latest work for KFC, commissioned by JKR as part of the global evolution of one of the world's most iconic food brands.
Developed for KFC's bold new brand platform, the project called for a fresh photographic approach that could sit at the heart of a dynamic new visual identity. Working in close collaboration with the talented team at JKR, Frankie created a vibrant suite of food photography celebrating the unmistakable texture, flavour and irresistible appetite appeal that make KFC... KFC.
From perfectly crisp coatings to glorious crunch, rich colour and mouth-watering detail, the photography brings a renewed sense of energy to one of the world's most recognisable brands. With every image crafted to work as part of a wider modular brand system, balancing consistency with flexibility across packaging, digital, restaurant environments and communications.
A fantastic collaborative project, and a real testament to the craft, creativity and teamwork that goes into building imagery at a global scale.
HUGE thanks to the awesome folk at JKR Global and KFC for this fantastic commission, and to our wonderful team including:
Producer: Liam Bergin, Photo crew: Max Catteral, Giles Smith and Morgan Shepherd, Stylist: Natasha Freeman, assisted by Helen Zarkina, Food stylist: Kieron George, assisted by Valaria Russo, Rebecca Keane, Hair & Makeup: Poppy France, Nails: Nikki Panic, Retouching by Ella Calin✨
#fingerlickinggood