Joseph Ford — London Conceptual Photographer & Director

Joseph Ford is a London-based conceptual photographer and director known for his graphic, optical illusion-driven work — blending people, objects and environments into imagery that makes you look twice. Selected by Luerzer’s Archive as one of the 200 Best Ad Photographers in the World. Represented by Flock Photographic Agency in London for photography and moving image commissions in the UK and worldwide. Bilingual in English and French.

Where many photographers reach for post-production, Joseph reaches for the unexpected: his illusions are built and captured in-camera wherever possible, combining meticulous pre-production with a playful, problem-solving instinct. His personal projects regularly inspire commercial campaigns, and his enthusiasm for every aspect of production — from concept through to delivery — means he is as valuable in development as he is on set.

Advertising & Commercial Photography

Joseph’s conceptual approach has attracted global advertising commissions across a remarkable range of categories — from FMCG and automotive to financial services, healthcare, and entertainment. He shoots people and still life, on location and in studio, and his ability to hold a consistent creative vision across mixed disciplines makes him a natural choice for integrated stills and motion campaigns.

Moving Image

Joseph directs moving image commissions alongside his photography, frequently shooting stills and animations in tandem with main TVC shoots — working closely with the 1st AD to maximise assets efficiently without disrupting production.

European Commissions

Based between London and France, Joseph has extensive experience shooting across Europe and works fluently with French and European agencies. His long-standing relationships with Paris-based agencies including BETC, DDB Paris, TBWA Paris, Saatchi & Saatchi Paris and McCann Paris have resulted in major pan-European campaigns.

Selected Clients

Air Canada, American Express, AstraZeneca, BNP Paribas, Canon, Dacia, Decathlon, Disney, Hennessy, Hewlett Packard, Huawei, Lacoste, LEGO, Mastercard, Mazda, McDonald’s, Missoni, Nescafé, O2, Pepe Jeans, Pfizer, Renault, SNCF, Starbucks, Visa, and Vodafone, among others. Editorial clients include The Guardian, The Observer, The Telegraph and Süddeutsche Zeitung.

Selected Agencies

AMV BBDO, Arnold Worldwide, BBDO Berlin, BETC, DDB Paris, Iris Worldwide, JWT London, Leo Burnett London, McCann Paris, Ogilvy, Publicis, Saatchi & Saatchi Paris, TBWA Paris, VMLY&R and We Are Social.

Awards

Luerzer’s Archive 200 Best Ad Photographers · AOP · Sony World Photography Awards · Art Directors’ Club New York · Applied Arts · Creative Review · Creativepool

Sustainable Production

Flock and Joseph take care to consider sustainable production at every scale — using AdGreen to monitor carbon and partnering with Ecologi to offset it. Many of their trusted suppliers share this ethos, helping clients meet their own sustainability goals.

To request a portfolio or discuss a brief, please contact Lou at Flock Photographic Agency. For the latest work and news, follow @WeAreFlock on Instagram.