Frankie Turner - Wall's global "Mad For" campaign

We’re very excited to share a taste of Frankie Turner’s recent global campaign for Wall's (part of The Magnum Ice Cream Company), commissioned by Sunhouse.

Created for the brand's new "Mad For" platform, the brief called for a flexible photographic approach capable of bringing together a diverse portfolio of much-loved ice cream brands within a single, cohesive visual language.

Designed for worldwide use across outdoor, digital and social channels, the resulting modular image library combines graphic simplicity, gorgeous colour and a sense of playful spontaneity. Hero product and packaging imagery is paired with vibrant lifestyle portraits, each celebrating the unique personality of the 40+ individual brands featured across the campaign.

Every detail was carefully considered - from the drips, melts and ooze of the ice cream itself, to the lifestyle shots meticulously crafted to encapsulate the spirit of Solero, Twister, Viennetta (and so many more), through wardrobe, hair, make-up and nail styling of a fantastic cast of actors - creating a series of images and motion assets that feel both distinctive and unmistakably part of a cohesive global campaign.